You may also add to this list and/or optionally hash blocklisted properties with the Blocklist PII Properties setting. If you have events that use any of those keys for non-PII properties, you can manually allowlist them using the Allowlist PII Properties setting. The following keys are currently filtered:Īny track events with properties containing those keys will be sent to Facebook with those properties omitted. In order to adhere to these guidelines, Segment will automatically scan track event properties for PII and remove any that get flagged from the event to Facebook. Troubleshooting PII Blocklistingįacebook enforces strict guidelines around sending Personally Identifiable Information (PII) as properties of Pixel events. By default, we’ll set content_type to “product”. To understand which content types you can map to, consult the Facebook Dynamic Ads documentation.įor most implementations we recommend leaving these mappings blank. For example, you might map the category “cars” to the “vehicle” content type so Facebook promotes relevant vehicles from your catalog. If you’re using real estate, travel, or automotive Dynamic Ads you can map category values to content_type values. track ( ' Checkout Started ', ) Settings Map Categories to FB Content Types An example call would look like:Īnalytics. If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. Segment automatically initializes Facebook’s pixel with your pixelId upon loading analytics.js.
You can learn more about connection modes here. Facebook Destinationīefore you start, make sure Facebook Pixel supports the source type and connection mode you’ve chosen to implement. For documentation on other Facebook destinations, see the pages linked below. Other Facebook Destinations Supported by Segment Increase conversions by retargeting shopping cart abandoners on Facebook.
We’ve consolidated those two destinations into this new and improved “Facebook Pixel” destination. Facebook has deprecated the modular “Ads For Websites” suite, which previously comprised Facebook Custom Audiences and Facebook Conversion Tracking.